Optimalisasi Media Sosial Dalam Meningkatkan Efektifitas Dan Intensitas Komunikasi Wali Santri dan Pondok Pesantren

Abstract

This article will discuss the effectiveness and intensity of communication between the guardians of students and Islamic boarding schools with social media. The effectiveness and intensity of communication is an important factor in the education of students. The same thing was done by the Miftahul Midad Lumajang Islamic Boarding School as one of the pesantren which is geographically located in the Regency's buffer sub-district.

As is commonly known, in today's digital era, the media is an effective means of strengthening communication. This article aims to analyze the role and effectiveness of the media in building the intensity of communication between the guardians of students and the Miftahul Midad Lumajang Islamic Boarding School. This article is the result of qualitative research in the nature of field research.

The results showed that the use of electronic and social media has increased the effectiveness and intensity of communication between the guardians of students and Islamic boarding schools. In this case, the Miftahul Midad Lumajang Islamic boarding school has made good use of the media to send information to the guardians of students, such as through online discussion groups and social media. In addition, the media is also used as a means of direct interaction through video calls and telephone calls. This article also highlights the challenges faced in the use of media, such as issues of privacy and civility and the local wisdom of pesantren as a sub-culture.